The 10 tennis stars making the most on (and off) the court

The world's best-paid tennis stars right now

Today’s top-earning tennis players don’t make their money solely from sport. From rising stars cashing in on endorsement deals to seasoned legends raking in prize money, the elite earn millions both on and off the court. 

Click or scroll to discover the 10 highest-earning tennis players in the world today – and how they’re making their fortunes.

All dollar amounts in US dollars. Financial figures sourced from Forbes and are based on 2025 earnings.

10. Daniil Medvedev: $14.3 million

Russian tennis star Daniil Medvedev earned $4.3 million in prize money over the past year, despite falling out of the top 10 rankings for the first time since 2023.

Despite a challenging season – including a fine at the Australian Open for throwing his racket and smashing a camera after a surprising loss to 19-year-old qualifier Learner Tien – Medvedev remains a fan favorite. Off the court, he earned $10 million via endorsement deals with brands such as Bovet watches, Lacoste, and the video game Rainbow Six Siege X.

9. Frances Tiafoe: $15.2 million

Rising tennis star Frances Tiafoe was forced to retire from his fourth-round match at the Cincinnati Open earlier this year due to injury. However, he returned to action at the US Open before exiting in the third round.

The American player earned $3.2 million on the court this past year. Off the court, Tiafoe raked in an impressive $12 million, largely thanks to a sponsorship deal with athletic apparel brand Lululemon.

8. Taylor Fritz: $15.6 million

Another rising American talent, Taylor Fritz, reached the championship match at the ATP Finals in November, becoming the first American to do so since James Blake in 2006. He is currently ranked fourth in the world, making him the highest-ranked American man since 2007. Fritz earned $8.6 million in prize money over the past year.

Off the court, he brought in an additional $7 million through endorsement deals with Boss, Chipotle, and Motorola.

7. Iga Świątek: $24 million

Polish player Iga Świątek claimed a massive victory at Wimbledon in July, securing her sixth Grand Slam title and becoming the only active women’s player with a major championship on all three surfaces. She entered the US Open as the betting favorite. On the court, she banked $9 million.

Despite receiving a one-month suspension in late 2024 after testing positive for a banned substance – later traced to a contaminated melatonin supplement – her relationships with sponsors have remained strong. She earned $15 million off the court, thanks to endorsements with brands like Polish beverage brand Oshee.  

6. Qinwen Zheng: $26.1 million

Rising Chinese star Qinwen Zheng had a sensational 2024, highlighted by a gold medal win at the Olympics and reaching the title match at the WTA Finals in November, where she was ultimately defeated by Coco Gauff. She's earned $5.1 million in prize money over the past year.

Off the court, Zheng raked in a staggering $21 million, thanks to an impressive endorsement portfolio that includes major brands like Audi, Beats, and Dior.

5. Aryna Sabalenka: $27.4 million

In July, Belarusian tennis champion Aryna Sabalenka became the first woman to surpass 12,000 points in the singles rankings since Serena Williams in 2015. Currently ranked as the world’s top women’s player, she's banked $12.4 million in prize money over the past year.

Sabalenka earned an additional $15 million off the court through sponsorship deals with brands like sports drink Electrolit and Chase Bank. She also recently acquired an equity stake in IM8, a nutritional supplement brand co-founded by David Beckham.

4. Novak Djokovic: $29.6 million

Serbian tennis legend Novak Djokovic added another milestone to his epic career last year, winning Olympic gold in Paris and completing both the Career Golden Slam and the Career Super Slam. However, this year hasn't been one of his greatest – he lost to Jannik Sinner in their Wimbledon semi-final in July and was forced to withdraw from the Cincinnati Open due to injury setbacks. Currently ranked seventh in the world, Djokovic has earned $4.6 million on the court over the past year.

Off the court, the sought-after star banked $25 million from lucrative partnerships with brands such as Aman Resorts, Joe & The Juice, and Qatar Airways.

3. Coco Gauff: $37.2 million

American star Coco Gauff is the sport’s third-highest earner, earning $12.2 million in prize money. While she claimed her second Grand Slam singles title at the French Open, the rest of her season has been rocky – most notably involving an early exit at Wimbledon and the firing of her coach, Matthew Daly, just days before the US Open.

Off the court, Gauff took home a remarkable $25 million. Her impressive sponsorship portfolio includes brands like Bose, New Balance, and the hair care brand Carol’s Daughter. She also invested in Unrivaled, the professional three-on-three women’s basketball league, ahead of its inaugural season.

2. Jannik Sinner: $47.3 million

Currently ranked the world’s top men’s player, Italian star Jannik Sinner earned an impressive $20.3 million on the tennis court this past year. While an unspecified illness forced him to withdraw from the recent Cincinnati Open final and the US Open mixed doubles, he remains the betting favorite to win the US Open and claim what would be his fifth career Grand Slam title.

Despite being briefly embroiled in a doping scandal in early 2024 – after testing positive for a banned substance later traced to contaminated supplements – Sinner has remained popular with fans and sponsors. He earned $27 million off the court through deals with major brands like Gucci, Lavazza coffee, and De Cecco pasta.

1. Carlos Alcaraz: $48.3 million

Spanish superstar Carlos Alcaraz tops the list, having earned $13.3 million in prize money over the past year. He had a stellar 2024 season that included victories at both the French Open and Wimbledon, completing the rare Channel Slam, and becoming the youngest man in history to win Grand Slam titles on clay, grass, and hard courts. He also earned a silver medal in singles at the Paris Olympics. This year, Alcaraz defended his French Open title in June but fell short of retaining his Wimbledon crown.

Off the court, Alcaraz earned $35 million, fueled by endorsement deals with luxury brands like BMW, Louis Vuitton, and Rolex. He also starred in a Netflix docuseries, Carlos Alcaraz: My Way, which premiered in 2024.

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