Suffering from insomnia, Michael J. Lindell decided to start his own pillow company in 2004, creating pillows that would hold their shape. But a serious drug addiction served as a distraction in the company's early years. He had been taking cocaine for years, but just as his pillow project was gaining traction he got into crack cocaine. His wife left him and he lost his house, which meant he nearly lost his fledgling business too.

In 2008 Lindell was at rock bottom, and hadn't slept for two weeks from the drugs he was doing. It was then that even his dealer refused to sell to him until he rested, and told other dealers not to either. Lindell saw how bad his situation had become, but it was still 10 months later until he finally realised that he had to choose between his dependency and his business.

People who went from rock bottom to riches